Microsoft Ads: your ads in Bing and Copilot
Bing is the default search engine in Windows and the Edge browser, and Microsoft ads also appear in Copilot. Many businesses advertise only on Google, so fewer advertisers usually compete for the same keywords here. We move your Google Ads campaigns over and tune them for this channel.
Who Microsoft Ads campaigns are for
You run working Google Ads campaigns
The fastest start: we import proven campaigns, keywords and ads, then fix what works differently on Bing.
You sell to businesses
Work computers with Windows and Edge are the daily environment of many offices, and Bing is the default there.
You want more enquiries without raising Google bids
Instead of overpaying for the same keywords on Google, you reach people searching elsewhere.
No Google Ads campaign yet? That’s the place to start. See Google Ads campaigns
What you get
An extra channel without starting from scratch
We move Google Ads campaigns with Microsoft’s import tool, so launch takes days, not weeks.
Presence where people ask AI
Microsoft ads also show in Copilot answers. It’s a first step towards visibility in AI search.
One report for both search engines
If we also run your Google Ads, you get one summary: where an enquiry costs less.
Tracking like on Google
Microsoft UET tag and cookie consent set up to count calls, forms and purchases.
What the price includes
Account and campaign import
A Microsoft Advertising account and import of campaigns, keywords, ads and assets from Google Ads.
Tuning for Bing
Bids, schedule, locations and keywords adjusted to how Bing users search.
Conversion tracking
UET tag, call and form goals, in line with the consent banner.
Management and report
Ongoing optimisation and a monthly report: spend, enquiries and cost per enquiry.
How much Microsoft Ads campaigns cost
It’s cheapest together with Google Ads, because we run both search engines on the same data.
Campaign setup
from PLN 500
Account, import from Google Ads or a new campaign, UET tag and conversion tracking.
Campaign management
from PLN 400 / month
Bid, keyword and ad optimisation plus a monthly report.
Bundled with Google Ads
+PLN 300 / month
If we run your Google Ads, we add Microsoft Ads to the same report.
Net prices. The ad budget is not included: you set it and pay it directly to Microsoft.
Already have a website?
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How we work
No surprises on the way: every stage ends with something you can see and approve.
- 1
Review
We check your Google Ads campaigns and landing page (offer, reviews, contact), or plan keywords from scratch.
- 2
Import and tracking
We move the campaigns and set up the UET tag and conversion goals.
- 3
Launch
We start the campaigns and adjust bids to Bing traffic.
- 4
Report
Monthly results and a comparison with Google Ads if we run both channels.
Questions about Microsoft Ads
Where do Microsoft Ads appear?
In Bing search, Microsoft Copilot and the Microsoft search partner network. Reach depends on the country and campaign type, so we show an estimate for your keywords before launch.
Does it make sense when everyone uses Google?
Bing traffic is smaller than Google’s. It works best as an addition to a working Google Ads campaign: you reach people you won’t catch there, and tracking shows whether an enquiry comes cheaper.
Do I need a Google Ads campaign?
No, but it makes the start faster and cheaper. Without one we build the campaign from scratch, as on Google.
What does Bing have to do with ChatGPT?
ChatGPT search uses the Bing index, among other sources. Bing ads don’t affect ChatGPT answers, but a well-indexed site helps in both places.
Let’s talk about your website
Write a few sentences about your business or just call. We reply within one business day.
- Phone
- +48 455 585 656
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