Tracking that shows where enquiries and orders really come from
Without correct tracking, ads work in the dark: you can’t tell which click ended in a call, a form or an order. We set up Google Analytics 4, Tag Manager and cookie consent so the data is complete and collected the way the rules require.
Who tracking and consent is for
You pay for ads and don’t know what they bring
Google Ads and Meta show clicks, while calls, forms and orders are missing from your statistics.
Your data dropped after adding a cookie banner
A badly set-up banner can cut part of your tracking or run tools without consent. We set it up with Consent Mode v2.
You run a shop and lack sales data
Basket value, products and revenue in Google Analytics, so product campaigns can learn from real purchases.
Tracking is ready and you want to use it in ads? See Google Ads campaigns
What you get
Conversions that add up
Calls, forms, bookings and orders counted in one place, without double counting.
Consent set up properly
A cookie banner and Consent Mode v2 make advertising and analytics tags follow the user’s choice.
Data for ads
Conversions connected to Google Ads and Meta, so campaigns learn from real enquiries.
One place for results
A simple report with the number of enquiries, traffic sources and cost per enquiry, if you run ads.
What the price includes
Review of current tracking
We check what is installed on the site today, which events count, and which are duplicated or broken.
Google Analytics 4 and Tag Manager
Account, container and event setup: clicks on the phone number and email address, submitted forms, bookings.
Cookie banner and Consent Mode v2
Banner setup, consent categories and passing them to Google and Meta tags.
Conversions in ads
Connecting events to Google Ads and Meta if you run or plan campaigns.
Tests and documentation
We check every event in preview mode and describe what is measured and where to change it.
How much tracking and consent costs
The price depends on the number of events to measure and whether you sell online. We agree the exact amount after a short review, before we start.
Basic tracking
from PLN 900
Google Analytics 4, Tag Manager, key events (call, form), a cookie banner with Consent Mode v2 and tests.
Shop tracking
from PLN 1,800
E-commerce events (product, basket, purchase), revenue, and conversions in Google Ads and Meta.
Extended tracking
quote after review
Server-side tracking, Conversions API, multiple domains and non-standard processes.
Net prices. Google and Meta tools are free. If you choose a paid cookie banner provider, you pay them directly.
Already have a website?
Check it with our free audit: 28 checks, a score within seconds. The tool is in Polish.
How we work
No surprises on the way: every stage ends with something you can see and approve.
- 1
Review
We check what is installed and what is measured today, and agree which decisions should rest on the data.
- 2
Tracking plan
A list of events and conversions with the price and deadline agreed up front.
- 3
Setup and tests
We configure the tools and check every event before data starts flowing into reports and ads.
- 4
Handover
We describe what is measured and show you where to read the results.
Questions about tracking and consent
Do I need a cookie banner?
If the site uses analytics or advertising tools that store data on the user’s device, consent is required in Poland and the EU. We check what exactly applies to your site in the review. We’re not a law firm, so for legal questions it’s worth consulting a lawyer.
What is Consent Mode v2?
A Google mechanism that passes the user’s consent choices to Google’s tags. You need it in Google ads if you want remarketing and conversion measurement on traffic from the European Economic Area.
Will the data be complete?
Not entirely. Users who decline consent won’t be fully measured, and Google fills part of the gap with modelling. We show what is measured directly and what is estimated.
How long does it take?
Basic tracking usually takes a few working days. With a shop and several domains we give the deadline after the review.
Can you fix tracking I already have?
Yes. We start with a review and fix what is wrong instead of rebuilding everything.
Let’s talk about your website
Write a few sentences about your business or just call. We reply within one business day.
- Phone
- +48 455 585 656
Prefer to book a call for a specific day? Book a time